Is your Business in Need of a professional Web Design Company

Did you see at least 80% of shoppers conduct an online research before making a purchase? This demonstrates the value of having a well-designed website by reason without a site, it will be tough for shoppers to find you online. A website not only plays a necessary role in creating more visibility for your business but also helps boost the credibility of your brand. If used in the right manner, it can act as a sales machine for you, bringing in qualified leads and helping you improve the rate of conversions.

Since a badly designed site can kill your business, it is very useful to let an experienced Website Design Company handle this task for you. Only a team of professional designers will understand your business requirements and deliver you an interesting, easy-to-navigate site.

In today’s competing market, if you are not online, you are not in business. Considering the grow-ing number of customers choosing to shop online, website is the essential thing they will look for when dealing with your business. Nowadays, prospects don’t ask for physical address or business cards. They ask for the website address on which they expect to find all the relative information.

These following reasons will useful you understand why a professionally created website is crucial to your business

·        It cover You Money in the long term

·        A Website Saves you time

·        A Website can improve customer Service

·        Customers can be kept informed

·        A Positive First Impression

·        Compatibility With the Latest Mobile Technologies

·        A Reliable Design

·        More likely to show on Google

·        It’s More Affordable Than You Think

·        Beautiful High-DPI Retina Optimized Images

·        Better Design

·        A Faster Design

·        Visual properties

·        Custom design

·        SEO compliance

·        Webmaster services

·        It’s a platform you own and control

·        Easily provide information.

The Internet changes regularly. Advanced technologies, advanced computer code, and a new procedure to draw visitors to your site happen every day. When using an expert web designer, you can be assured that the site is being created with the current technologies and present to the current trends, for optimal success.

Having a website medium you aren’t fixed in who you reach. It’s the World-Wide Web for a reason. Even if you’ve only got one brick-and-mortar shop, you can reach hundreds of people who never would have any other way known that your business is extant. Having a website also gives your business a different platform to sell goods or services. In a world that can sense large and distant recurrently, a website can connect your business with all the corners of the world.

Depending on your target market and how your prospects look your business, a good site can have a significant hit on your business. By hiring one of the reputable website design companies, you can make the first impression count and take your online as well as offline business to the coming level.

There is an open relation between business success and website development. If you are not pay-ing enough thought to the site design, then your business will have to suffer the consequences of it. The site needs to be an impression of your company and it should drive business. From a defined identity to branding, it should regularly engage the visitors.

Prarthana Associates is one of the best Website Design Company in Udaipur, Rajasthan, and also specialize in Digital Marketing, SEO, Social media marketing, app development and Ecommerce Websites. We offer most innovative and creative Web Design Services in India.

Call – 7230004111

Address - 6, Dore Nagar, Near Sevashram Overbridge, Udaipur-313001, (Raj.) INDIA

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6 Reasons Why Your Website Needs a Redesign

Nowadays it's very important for every business to update its website regularly. Whether it’s to update their product offering, change a few photos or graphics, when was the last time your site was updated or redesigned? Those days are gone when you can create a static website and not touch the content for a decade. In order to stay ahead of the design, development, and functionality trends, websites should be redesigned every 3-5 years. We are one of the Best Website Design Company in Udaipur. Like all other things digital, trends and user expectations are constantly changing. Your website is the portal to your business, and first impressions matter, to both your customers and your competition.

 Here are 7 key reasons on why your website may need a redesign

• Mobile-friendly:-if your website is not mobile-friendly, then your ranking will likely be affected. So keep your website updated and responsive for all users. This will, in turn, improve user behavior and search engine optimization (SEO).

• Improve the Site Structure: -Sometimes the way your site is structured can affect how optimized your site is, your maintenance costs, and limitations with functionality. For example, using Divs rather than tables is considered a best practice for how sites are coded and structured.. Additionally, Divs reduce the file sizes within your website, which improves SEO and reduce load times. Tables also reduce a website’s flexibility in accepting different media and design elements, and they often limit a website’s functionality. So if your site is built in tables, rather than using Divs, then it might just be the right time for a new site.

• Outdated Code:-Outdated websites codes can slow load times. Sites that use non-optimized, non-compressed scripts will hold performance. This, in turn, encourages users to rebound to a competitor’s website. Users don’t want to wait around for your fancy image or sliding banner to load, they just need what they are looking for. Modern practices are more focused on optimization, compression, and ease of scripts.

• Analytics Performance: - it's very important to look at your website’s Google Analytics performance. Your analytics can tell you in detail about how your website is performing. Websites that have low conversion rates will benefit from an analytics audit. To do this you have to log into your Google Analytics account and audit a user’s movement; ask yourself, where are typical users navigating to? The most common reason for high bounce rates is related to users not finding what they’re looking for fast enough. The general rule of thumb is to have the user find the content they want within 2 – 3 pages.
• Your Social Media Shares Don’t Look Good:-When you share your website on social media, the links need to look good. The link’s thumbnail should be eye-catching. The title of the link and the description should also have a useful copy that gives readers an idea of what you’re sharing is about. 

• People Can’t Find What They Are Looking For:-Generally, people visit the website to find the specific information and if they did not find what they are looking for then they bounce to some other websites to find what they are actually looking for in just a couple of minutes. So you need to make your navigation easier for your business growth .if you get many calls or emails about the information that is already on the website? Then this is the reason that people are facing issues and did not get relevant information they need on your site. 

If you want to update or redesign your website, then you have come to the right place as we are known for the Best Website Design Company in Rajasthan. Like advertising, your website’s design needs are bound to change with time. You should revamp your website to keep up with the changes in the external business environment and the internal changes in your business.

Call   - 7230004111

Address - 6, Dore Nagar, Near Sevashram Over Bridge, Udaipur-313001, (Raj.) INDIA

Mail id - info@prarthanaassociates.in

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5 PPC Tricks to Up Your Digital Ads Game

Gone are those ads when brands and businesses had a big chunk of their marketing molar kept aside for offline banners and promotional elements. Today, they are spending heavily on digital promotion and ads. The same paradigm shift has led to the introduction and growth of Pay-Per-Click Advertising or PPC Ads. 

PPC Services in India has grown by leaps and bounds, with every digital marketer relying on them for promotion, sales, and branding. But every coin has two sides. If on the one hand, these services are quite beneficial for businesses, they can cost them a fortune if done wrong.

But don’t fret out! If you are new to the world of digital advertising or your existing ad campaigns are not delivering as per your expectations, Prarthana Associates Pvt. Ltd. is here to help. A leading provider of Pay Per Click services in Udaipur and even in Rajasthan, Prarthana Associates holds immense experience in designing and successfully executing a PPC ad campaign.

Here are 5 tricks for a successful and profitable PPC campaign.

1. User Persona

You have a catchy copy with a caption that no one can overlook. Yet, the ad is not performing. Well, the reason is a lack of knowledge of the user persona. Before you run an ad campaign, research your target market. Know who are the people who are willing to purchase your offering. Know their demographics, the device they use to surf the web, their likes, dislikes, and interests. Only when you have a crystal clear understanding of your target market, you can reach them with your ad and influence them to purchase your product/service.

2.                Undertake A/B Testing

Don’t rely on just one ad. Make its copy, tweak the target audience, play with the budget, optimize the Ad Show Time and see which of the ads is performing well. When you split the ads and undertake A/B testing, you get to know more about the audience. Once you have the clear know-how of the data, you can spend more on that ad set and leverage it to generate revenue. As a leading provider of PPC Services in Rajasthan, we, at Prarthana Associates Pvt. Ltd., undertake A/B testing for all the ad campaigns that we run, thereby ensuring maximum ROI for our esteemed clientele.

3.                Optimizing Landing Page

When it comes to PPC, it’s not just your ad that shoulders the responsibility of generating revenue. Equally responsible is your Landing Page too. The development of a landing page and its optimization is a crucial part of PPC services in India. Thus, many digital marketers ensure that there is a dedicated landing page for each of your ad campaigns. The landing pages are mostly a one-page informative website that entails all the information related to the product and services. In most of the cases, the landing page has a form on its top and at the bottom. On the whole, the landing page should be relevant to the ad, elegant, and boasts of excellent user experience.

4.                In-Depth Keyword Research

While the aforementioned points hold true in the case of both the search engine and social media advertisements, this trick is relevant to just the search engine ads. Unless you have done in-depth and comprehensive research on keywords, don’t consider search engine ads. Ask any good provider of PPC Services in India and they would suggest the same. Because search engine ads are based on the pay-per-click model and people landing on your ads from the wrong keyword are enough to ruin your entire ad budget. Apart from the choice of keywords, keep in mind to check the quality score of your ad. Furthermore, using the right keyword match types, optimizing negative keywords, and adjusting bids of your ad could help you fetch relevant and profitable outcomes.

5.                Keep Playing with the Ads

Scratching Your Head?! Well, yes, you read it right. As a leading and renowned provider of Pay Per Click Services in Udaipur, this is one thing that we follow and suggest. Keep optimizing your ads for better results. Play with the ad show time, change the audience, tweak it, pause the keywords which are not performing, and adjust the bid on the ads that are performing. Furthermore, play with the geographic locations of your ad. Only when you undertake a comprehensive optimization, you will be able to leverage the true and full potential of your ad.

To Sum Up

Understanding the software and tools related to pay per click advertising is just a few days affair. However, it’s the logic and crystal clear understanding of the ads that matter the most. So keep the aforementioned PPC tricks in mind before running an ad. Or if you are looking for a trustworthy provider of PPC services in Rajasthan, do consider Prarthana Associates Pvt. Ltd. 

6 Tips for Improving Your Google My Business Listing

Google My Business is a perfect way to improve your occupation within search results, making it easier for consumers to find the businesses Top related to their needs. Within Local Search Engine Optimization GMB is one of the Best key factors to ranking your business or website higher. When searching for a service Google My Business listings are the first things you see displayed within search results. In this blog, we will suggest some tips to get started and increase your Google My Business (GMB) listing.

1.      Perfect Your GMB (Google My Business) Profile - Making a perfect profile with correct, comprehensive, and up-to-date information is the first step to optimizing your GMB. Your profile is the first thing that people come across when they search for your business on Google. There is any parts of your Google My Business (GMB) profile, so how about we begin with the useful parts you have to fill out: -

·        Add Keyword in The Business Name

·        Address

·        Add Special Hours

·        Phone No.

·        Add Multiple Business Category

·        Add Website URL

·        Add Attributes

·        Add Service Area

·        Add Store Code

·        Write Detailed Description

·        Add Store Code

·        Add labels

·        Add Opening Date

·        Add Short Name for Your Business Profile

2.      Ask for Review - Reviews are one of the important ranking factors to consider when using GMB. Ask for reviews from your customers and try and encourage and promote positive ones by doing perfect work, reviews are a perfect indicator of how much trust to place in a business and when a customer can see multiple positive reviews they can rest assured they are going to receive the best service. Incurring negative reviews and not keeping up to date on how your business is presented over search listings can be a major problem, especially if you spend a lot on marketing.

3.      Add Photographs - Adding many photographs of the outside and inside of your business is a perfect way to help customers describe your business while searching; they may have seen your business before and will be able to find you quicker than without reference. This also helps give a Best first impression to new customers finding you through search, sending a clear and positive message.

4.       Respond to the Review – Getting reviews isn’t the only way to help increase your GMB, responding to reviews is a great way to improve customer assurance and one of the perfect ways to recover from a negative review is a well thought out – constructive response, showing customers, your business not only thinks their opinions are necessary, but you’re always interested in improving customer understanding.

5.      Add Services and Product – Ensure you’re taking advantage of the services and products on Google My Business. This is an almost new feature which allows eligible Google My Business accounts to list the services you provide, these are keywords that can help your business get found for the services you offer. The second feature is products that allow us to upload a picture, price picture, title, and description. The products are visible to users when they see your GMB listing.

6.      Use the post Features – Google has made current a feature called “Posts” for GMB. The feature lets you create a single post to add to your GMB listing, with an image, an attachment and a button to interact with. This feature is the Best way to improve your ‘real estate’ within search results. Posts typically last one week so make sure to update daily. If you set the post type to an event then the post will last until the event has run its course.

If you are looking for an Online Marketing Company in Udaipur, Rajasthan, India? Prarthana Associates Pvt. Ltd. is one of the best Online Marketing Company in Udaipur. We provide many types of services like Social Media Marketing, SEO services, Content marketing, email marketing, Bulk SMS services, Website design and development, PPC Services.

Call – 7230004111s

Mail Id - info@prarthanaassociates.in

Visit – Digital Marketing Agency in Udaipur

Address - Near, 6, Sevashram Choraha, Overbridge, Dore Nagar, Hiran Magri, Udaipur, Rajasthan 313001

5 Reasons Why SEO Is Important For Your Business

What is SEO – It is a set of rules for optimizing your website so that it can perform higher rankings in search engines' organic results.

It is the best way to improve the quality of a web site by creating it user-friendly, faster and simple to navigate.

Search Engine Optimization can be treated as a complete framework since the whole process has many rules (or guidelines), several stages and a set of controls.

It’s a wild of business to be aggressive and each person around you is looking to use the most recent technologies and tendency to find success and push themselves larger than on this digital marketing world. However, to need digital marketing for granted, companies depend on online promoting business and website that becomes an optimal necessity. To reach your business at its full marketing potential, Search Engine Marketing is the best way to move on.

As digital media is evolving, Search engine optimization continues to remain relevant and companies globally are taking benefit of the benefits Search engine optimization.

·        Invest in the Long-Term SEO Strategy

·        Branding

·        SEO impact the buying Cycle

·        The Increase of Mobile Searches

·        Increased Traffic

Invest in the Long-Term SEO Strategy- Search Engine Optimization is an investment in the activity and sustainability of your business. It may not be simple, or an overnight miracle, but logical Search engine optimization strategies pay off: your search rankings will advance steadily and show significant gains in 6 months to a year. Wise planning your Search engine optimization strategy for months out can alleviate concerns of improving for your company. Hesitation to get in the game, of course, costs you time and money now that waiting six months puts you six months behind where you would be any other way.

If your company is confronted with budget constraints, producing unique content to your blog can lower the cost of customer acquisition. Keeping your content relevant and up-to-date will have a crack up over the first year.

It's useful to validate what's going on over time like measuring your rankings by utilizing free tools like SeRanking, SEMRush, or Moz. These companies can support you accurately measure your keyword rankings, landing pages, and the capability of your paid advertising. 

SEO impact the buying Cycle - Customers do their exploration. That’s one of the biggest benefits of the internet from buyer objectivity. Using Search Engine Optimization tactics to relay you’re messaging for best deals, groundbreaking products and/or services, and the usefulness and dependability of what you pitch customers will be a game-changer.

Increased Traffic- Incorporating Search Engine Optimization to the service page enables your website to be at the entry point for the shoppers. The most vital thing is the Search engine optimization not only makes you visible in search but helps you reach and hit the potential users at each stage of their aspiration, wherever you tend to become their product of choice whenever they need to choose between many.

The Increase of Mobile Searches- As mobile usage has surpassed computer usage globally and the rate is still going to increase in the coming years. Importance of mobile usage has so inflated and restructured the method we use search engines. By incorporating SEO, you can make sure that you create a mobile-friendly website for your business whereas being ranked at the top of mobile search results.

Branding - Being a startup, short or an established business doesn’t matter until and unless you have branded yourself well in the trade as well as online. When customers opening searching and they find your brand frequently and consistently with the high rankings, then it becomes straightforward for you in building brand quality and justness.

If you are looking for the best SEO Company and SEO Services in Rajasthan?  Prarthana Associates provide the best services in it. The best SEO Company Udaipur helping you to increase the visibility of your business on search engines. Hire the best SEO Company in Udaipur India for professional and affordable SEO Services.

Call – 7230004111

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5 reasons why Bulk SMS should be Used for Business

Nowadays, Businesses are switching to the new era of marketing and using these advanced tools to communicate with a larger base of the targeted audience. We are one of the Best Bulk SMS Service Provider in Udaipur allows business owners to engage with their audience via mobile marketing. Bulk SMS is, therefore, sending an SMS to a large number of recipients at once. This is where the Bulk SMS Service comes to the rescue!

              Below are 5 top reasons why Bulk SMS marketing is important for your business:

●       Boost Sales

Want to increase sales for your business? Then Bulk SMS marketing is the best option you have as it is an effective way to promote new products, services, and offers to the clients. Have something new to offer your customers? Just use Bulk SMS services and forget the rest. Always keep in mind that the SMS is way more likely to be opened than an email.

●       Engaging

Bulk SMS services are better and effective as compared to Email marketing ideas. Consumers usually set emails on spasm and check them at long intervals. More than 80% of customers read text messages within 15 minutes after arriving. So, it’s better to choose SMS marketing over Email promotions.

●       Reach to larger no of audience worldwide

If you send SMS person by person then the messages may not reach everyone and the person sending the messages may also not get delivery reports for all the messages due to too much havoc of work. In such cases, Bulk SMS can let you know the exact status of each message that goes around different corners of the world. If by chance any message doesn’t get delivered, it can try sending it again or at least inform you about the list of undelivered messages due to different reasons.SMS is the most direct way to reach a customer with over 5 billion subscribers in the world with phones enabled to receive SMS. By sending SMS online using a bulk SMS service, your business can reach to larger no of audience worldwide  simply and effectively.

●       Low Cost With High Returns

As compared to other marketing channels like television advertising, newspaper advertising, offline advertising or other such forms of advertising are ‘too high’ for small businesses. Whereas Bulk SMS service is a low budget marketing option with high ROI, for all business type whether it is small, medium or large. The best part of Bulk SMS services is that you can put it into action in no time even with a small budget.

●       Keep Customers In Touch

Always keep in mind that Your customers love to know what special offer you are offering to them. And a bulk SMS service will do just that for you, by sending regular offers, you can keep your customers interested in your campaigns or services. This not only sparks the interest of your customers in your services or products but also increases your brand value and thus increases your sales.

So if you want  to take advantage  of bulk SMS service to grow your business  effectively ,then  we provide  the best Bulk SMS Service  in Udaipur ,Rajasthan  and also guarantees you about better results and profitable revenues.

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Did you Know these Benefits of SMS Marketing

Today, marketing has a plethora of domains and streams. While some rely on offline marketing domains, there are others who invest heavily in digital marketing and other online marketing tactics. However, amid the hullabaloo, the marketers mostly overlook one of the most effective marketing techniques - ‘SMS Marketing’. 

A popular way of marketing (and even branding), SMS Marketing is an essential touch points in the world of promotion. And if you believe SMS Marketing is a tool of the past, here is Prarthana Associates Pvt. Ltd., a leading Bulk SMS Provider in India, explaining the various benefits of SMS Marketing.

• A Very High Open Rate

Did you know that email opening rate is less than 25%? But when it comes to SMS, the opening rate is a whopping 98%. With such a high opening rate, you are sure to grab a very high impression rate of your message. Furthermore, if your text content is appealing and influencing enough, then tada! You could even bag a sale with a mere text message.

• Personalized Touch

Even when you send lacs of SMS, you can personalize each of the messages. You can either change the name, order ID (in the case of transactional SMS), or even send greetings to your customers. When you personalize things, you get a better response from the recipients. Do make sure that your service provider offers personalization options. As a leading Bulk SMS Provider in Rajasthan, we offer personalized message services to our clients that help them achieve their objectives.

• Cheap when Compared to Other Touch Points

The bulk SMS services are affordable as compared to other domains of marketing. Whether your purpose is sales, you wish to inform your customers about the transactions or you want to greet customers on festivals, you don’t have to spend a fortune on SMSes. A brownie tip! If you are looking for an affordable Bulk SMS Provider in Udaipur, then do remember the name Prarthana Associates Pvt. Ltd. [WINK].

• Delivery Tracking

With Bulk SMS, tracking of message delivery is a piece of cake. The SMS boosting applications are now so advanced that they let you see the delivery details even when you have sent lacs of SMSes.

• Scheduling of SMSes

Want to send a message at a specific time? Well, don’t wait for that time to come. (if time doesn’t wait for anyone, why should you?) Just schedule the message beforehand and the SMS application will do the rest for you. Before you choose a  Bulk SMS provider in India do ask them if they offer SMS schedule feature.

• Faster Response

Unlike on other forms of marketing material and content, people take fast action on SMS messages. If there is a link in your message which takes the users to your portal then chances are that they would click on it immediately. There is also a vice versa version attached to it. If they are not interested in your text content or sales offer, the people would immediately delete the message. But every cloud has a silver lining! In case, your message gets deleted or ignored, then you can always optimize your text and send it again.

• Strengthens Your Relation with the Customers

When you send weekly or bi-weekly messages to your customers, you further strengthen your bond with your customers. You can even opt for birthday wishes and festival greetings via messages. With such messages, you always stay on the top-of-the-mind of your customers. But again, bombarding your customers with messages every now and then may sour your relationship with them. As a responsible Bulk SMS provider in Rajasthan, we suggest our clients to limit their messages to 2 to 4 per month to keep messages bounce rate under control.

• Mobile-Friendly

And here we are at the last (but the best) benefit of SMS Marketing. It’s the mobile-first world and any communication or message that is not mobile-friendly might lose its appeal. But it’s SMS which is made just for mobile devices. Thus, it is quite an effective tool for communication.

Wrapping Up

Mobile marketing is at its boom, with SMS marketing growing by leaps and bounds. Do leverage the power of SMS to strengthen your customer relation, branding, and promotion purposes. If you are looking for the best bulk SMS service provider, Prarthana Associates is here to lend a helping hand. We offer affordable Bulk SMS packages which are effective and pocket-friendly. End your search for the best Bulk SMS Provider in Udaipur or even in India with us.

4 CMS that Will help you Build a better E-Commerce portal

A CMS or Content management system is software used by portal developers to manage the content in effective ways. It helps the user to create, edit, publish and archive content.  A good Content management system will reduce the developer’s burden of making changes in the portals.

Here are the 4 popular CMS that will help you a better E-commerce portal

1. Magento

Magento is specially designed to satisfy the needs of e-commerce portals. It can efficiently run the front end from the same back end. It is used to manage catalogs, customer interaction, processing orders.

The credit for the immense success of Magento can be given to the extra functionality it offers. It is customizable, complex and comprehensive.

The pros of using Magento are

·        User Dashboards

·        Customer Segmentation

·        Inventory Management

·        Supplier and Shipping Management

·        Cross-Sell and Upsell Options

The cons of using Magento are

·        Complexity

·        Slow on a single server

2. Shopify

Shopify is an easy to use fully hosted platform. It offers you the drag and drop options.  It takes care of most of the technical part of your portal.

The built-in tools and high optimization has made Shopify famous amongst the users.

The pros of using Shopify are

·        Cost effective

·        Fully hosted

·        Secure

·        Large collection of themes and extensions

The cons of using Shopify are

·        Minimum functionality

·        Less flexible

3. Open Cart

Open cart is a PHP based online store management system. It supports different languages and provides thousands of extension and modules.

Simplicity, fast, easy to use features and readymade templates make it stand out from the other Content Management System.

The Pros of using Open Cart are

·        SEO friendly

·        Multi-Store Designing Mode

·        Easy To Make A Multi-Lingual Site

The cons of using Open Cart are

·        Duplicate pages

·        Conflicts in modules, plug-ins, and add-ons

·        Complicated purchase process

4. Prestashop

PrestaShop is one of the popular and widely used CMS. It lets you create, delete and manage the pages of the portal.

It provides a vast range of decent quality themes to choose from; you will never run out of themes while working with Prestashop.

 Pros of using Prestashop are

·        Classy Premium Templates

·        Affordable themes

·        Customizable modules

·        Satisfactory user interface

   Cons of using Prestashop are

·        Theme installation is tricky

·        Hectic customization

·        High response time

 Prarthana Associates Pvt. Ltd. Is an E-Commerce Website Design and Development Company in Udaipur, India. We offer professional E-commerce service at affordable price.   

Address - Near, 6, Sevashram Choraha, Overbridge, Dore Nagar, Hiran Magri, Udaipur, Rajasthan 313001

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Call - 7230004111