6 Reasons Why Your Website Needs a Redesign

Nowadays it's very important for every business to update its website regularly. Whether it’s to update their product offering, change a few photos or graphics, when was the last time your site was updated or redesigned? Those days are gone when you can create a static website and not touch the content for a decade. In order to stay ahead of the design, development, and functionality trends, websites should be redesigned every 3-5 years. We are one of the Best Website Design Company in Udaipur. Like all other things digital, trends and user expectations are constantly changing. Your website is the portal to your business, and first impressions matter, to both your customers and your competition.

 Here are 7 key reasons on why your website may need a redesign

• Mobile-friendly:-if your website is not mobile-friendly, then your ranking will likely be affected. So keep your website updated and responsive for all users. This will, in turn, improve user behavior and search engine optimization (SEO).

• Improve the Site Structure: -Sometimes the way your site is structured can affect how optimized your site is, your maintenance costs, and limitations with functionality. For example, using Divs rather than tables is considered a best practice for how sites are coded and structured.. Additionally, Divs reduce the file sizes within your website, which improves SEO and reduce load times. Tables also reduce a website’s flexibility in accepting different media and design elements, and they often limit a website’s functionality. So if your site is built in tables, rather than using Divs, then it might just be the right time for a new site.

• Outdated Code:-Outdated websites codes can slow load times. Sites that use non-optimized, non-compressed scripts will hold performance. This, in turn, encourages users to rebound to a competitor’s website. Users don’t want to wait around for your fancy image or sliding banner to load, they just need what they are looking for. Modern practices are more focused on optimization, compression, and ease of scripts.

• Analytics Performance: - it's very important to look at your website’s Google Analytics performance. Your analytics can tell you in detail about how your website is performing. Websites that have low conversion rates will benefit from an analytics audit. To do this you have to log into your Google Analytics account and audit a user’s movement; ask yourself, where are typical users navigating to? The most common reason for high bounce rates is related to users not finding what they’re looking for fast enough. The general rule of thumb is to have the user find the content they want within 2 – 3 pages.
• Your Social Media Shares Don’t Look Good:-When you share your website on social media, the links need to look good. The link’s thumbnail should be eye-catching. The title of the link and the description should also have a useful copy that gives readers an idea of what you’re sharing is about. 

• People Can’t Find What They Are Looking For:-Generally, people visit the website to find the specific information and if they did not find what they are looking for then they bounce to some other websites to find what they are actually looking for in just a couple of minutes. So you need to make your navigation easier for your business growth .if you get many calls or emails about the information that is already on the website? Then this is the reason that people are facing issues and did not get relevant information they need on your site. 

If you want to update or redesign your website, then you have come to the right place as we are known for the Best Website Design Company in Rajasthan. Like advertising, your website’s design needs are bound to change with time. You should revamp your website to keep up with the changes in the external business environment and the internal changes in your business.

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5 PPC Tricks to Up Your Digital Ads Game

Gone are those ads when brands and businesses had a big chunk of their marketing molar kept aside for offline banners and promotional elements. Today, they are spending heavily on digital promotion and ads. The same paradigm shift has led to the introduction and growth of Pay-Per-Click Advertising or PPC Ads. 

PPC Services in India has grown by leaps and bounds, with every digital marketer relying on them for promotion, sales, and branding. But every coin has two sides. If on the one hand, these services are quite beneficial for businesses, they can cost them a fortune if done wrong.

But don’t fret out! If you are new to the world of digital advertising or your existing ad campaigns are not delivering as per your expectations, Prarthana Associates Pvt. Ltd. is here to help. A leading provider of Pay Per Click services in Udaipur and even in Rajasthan, Prarthana Associates holds immense experience in designing and successfully executing a PPC ad campaign.

Here are 5 tricks for a successful and profitable PPC campaign.

1. User Persona

You have a catchy copy with a caption that no one can overlook. Yet, the ad is not performing. Well, the reason is a lack of knowledge of the user persona. Before you run an ad campaign, research your target market. Know who are the people who are willing to purchase your offering. Know their demographics, the device they use to surf the web, their likes, dislikes, and interests. Only when you have a crystal clear understanding of your target market, you can reach them with your ad and influence them to purchase your product/service.

2.                Undertake A/B Testing

Don’t rely on just one ad. Make its copy, tweak the target audience, play with the budget, optimize the Ad Show Time and see which of the ads is performing well. When you split the ads and undertake A/B testing, you get to know more about the audience. Once you have the clear know-how of the data, you can spend more on that ad set and leverage it to generate revenue. As a leading provider of PPC Services in Rajasthan, we, at Prarthana Associates Pvt. Ltd., undertake A/B testing for all the ad campaigns that we run, thereby ensuring maximum ROI for our esteemed clientele.

3.                Optimizing Landing Page

When it comes to PPC, it’s not just your ad that shoulders the responsibility of generating revenue. Equally responsible is your Landing Page too. The development of a landing page and its optimization is a crucial part of PPC services in India. Thus, many digital marketers ensure that there is a dedicated landing page for each of your ad campaigns. The landing pages are mostly a one-page informative website that entails all the information related to the product and services. In most of the cases, the landing page has a form on its top and at the bottom. On the whole, the landing page should be relevant to the ad, elegant, and boasts of excellent user experience.

4.                In-Depth Keyword Research

While the aforementioned points hold true in the case of both the search engine and social media advertisements, this trick is relevant to just the search engine ads. Unless you have done in-depth and comprehensive research on keywords, don’t consider search engine ads. Ask any good provider of PPC Services in India and they would suggest the same. Because search engine ads are based on the pay-per-click model and people landing on your ads from the wrong keyword are enough to ruin your entire ad budget. Apart from the choice of keywords, keep in mind to check the quality score of your ad. Furthermore, using the right keyword match types, optimizing negative keywords, and adjusting bids of your ad could help you fetch relevant and profitable outcomes.

5.                Keep Playing with the Ads

Scratching Your Head?! Well, yes, you read it right. As a leading and renowned provider of Pay Per Click Services in Udaipur, this is one thing that we follow and suggest. Keep optimizing your ads for better results. Play with the ad show time, change the audience, tweak it, pause the keywords which are not performing, and adjust the bid on the ads that are performing. Furthermore, play with the geographic locations of your ad. Only when you undertake a comprehensive optimization, you will be able to leverage the true and full potential of your ad.

To Sum Up

Understanding the software and tools related to pay per click advertising is just a few days affair. However, it’s the logic and crystal clear understanding of the ads that matter the most. So keep the aforementioned PPC tricks in mind before running an ad. Or if you are looking for a trustworthy provider of PPC services in Rajasthan, do consider Prarthana Associates Pvt. Ltd.